A year ago, the outlook was grim for nonprofits nationwide (https://www.washingtonpost.com/local/non-profits-coronavirus-fail/2020/08/02/ef486414-d371-11ea-9038-af089b63ac21_story.html). Meanwhile, those that have survived are strained to the max. Mid-Ohio Food Collective is one example. While donations are pouring in, they lost the National Guard volunteer force they counted on for months, at the same time they have expanded pantry hours to meet the demand that still exists (https://www.10tv.com/article/news/local/mid-ohio-food-collective-expanding-pantry-hours-in-2021/530-5bbd13d0-19d3-4ea2-ac03-35ece5cf462d). Pushed to the breaking point, nonprofits are needed now more than ever, but the government help they’re getting is often misguided and too onerous to take on. While many nonprofits are alive today because of the PPP loans from Spring/Summer 2020, continued aid is scarce or nonexistent. But the need is still there.
How to make it in this new environment?
Claire Axelrad of Bloomerang called 2021 the year of transition for nonprofits, and offered 3 Planning Pillars for What Happens Now and Next:
⦁ Digital (no longer optional) https://bloomerang.co/blog/beyond-survival-post-disruption-nonprofit-digital-strategy/
⦁ Donor Experience (prioritize it, go bold) https://bloomerang.co/blog/beyond-survival-post-disruption-nonprofit-donor-experience-strategy/
⦁ Culture (no more othering) https://bloomerang.co/blog/beyond-survival-post-disruption-nonprofit-culture-strategy/
If you can take the time to get off the treadmill of serving record numbers of clients long enough to pull back and look at your organization from a 40,000-foot view, making the changes Claire suggests may help your organization survive into the post-pandemic age.
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